Your hardware id is detected automatically. Bind a license to it and copy the key straight into the product you bought.
Detected from this browser and the screen it is running on. Send this to support if you are waiting on a license key.
Paste the hardware id from your desktop app if it is different from the one above.
Enter the key you were given. It binds to this browser and to any machine the admin has already attached it to.
Every product checks the same license server.